In its heyday, the Billiken enjoyed worldwide celebrity. In America he became the athletic mascot of Saint Louis University, because the figure was said to resemble coach John R. Bender. The school's athletic teams remain the Billikens to this day. A statue of the Billiken stands in front of the Chaifetz Arena on the Saint Louis University Campus and a junior version of the Billiken also became the mascot of nearby Saint Louis University High School. Bud Billiken was a youth-club mascot for the Chicago Defender, and was created in 1923.
At least two Billiken-themed songs were recorded, including "Billiken Rag" and the "Billiken Man Song."
The manufacturer of the dolls, Horsman Dolls, Inc., had earlier enjoyed success with the Teddy bear: a toy named after president Theodore Roosevelt. The Billiken was one of the first copyrighted dolls and the first likenesses of the Billiken, banks and statues, were produced in 1909. After a few brief years of popularity, like many other fad toys, the Billiken faded into obscurity.
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