Friday, August 14, 2009

Mad Magazine

Mad is an influential American humor magazine founded by editor Harvey Kurtzman and publisher William Gaines in 1952. The last surviving title from the notorious and critically acclaimed EC Comics line, the magazine offers satire on all aspects of American life and pop culture, politics, entertainment, and public figures. Its format is divided into a number of recurring segments such as TV and movie parodies, as well as freeform articles. Mad's mascot, Alfred E. Neuman, is typically the focal point of the magazine's cover, with his face often replacing a celebrity or character that is lampooned within the issue.

Comics historian Tom Spurgeon picked Mad as the medium's top series of all time, writing, "At the height of its influence, Mad was The Simpsons, The Daily Show and The Onion combined." Graydon Carter chose it as the sixth best magazine of any sort ever, describing Mad's mission as being "ever ready to pounce on the illogical, hypocritical, self-serious and ludicrous" before concluding, "Nowadays, it’s part of the oxygen we breathe." Joyce Carol Oates called it "wonderfully inventive, irresistibly irreverent and intermittently ingenious American." Monty Python's Terry Gilliam wrote, "Mad became the Bible for me and my whole generation."Critic Roger Ebert wrote:

I learned to be a movie critic by reading Mad magazine... Mad's parodies made me aware of the machine inside the skin—of the way a movie might look original on the outside, while inside it was just recycling the same old dumb formulas. I did not read the magazine, I plundered it for clues to the universe. Pauline Kael lost it at the movies; I lost it at Mad magazine.

Rock singer Patti Smith said more succinctly, "After Mad, drugs were nothing."

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