Tuesday, July 13, 2010

Wacky Packages

Wacky Packages are a series of trading cards featuring parodies of North American consumer products. The cards were produced by the Topps Company beginning in 1967, in a sticker format. The original series sold for two years, and the concept proved popular enough that it has been revived every few years since.

Relying on the talents of such comics artists as Kim Deitch, George Evans, Drew Friedman, Bill Griffith, Jay Lynch, Norman Saunders, Art Spiegelman, Bhob Stewart and Tom Sutton, the cards spoofed well-known brands and packaging, such as "Crust" (instead of Crest) toothpaste, "Blisterine" (instead of Listerine), and "Neveready" batteries (for Eveready Industries batteries).

Wacky Packages returned in 1973 for a highly successful run. They continued until 1977 through a total of 16 series. Some cards were sold in reprinted editions beginning in 1979 to 1980. (4 series with puzzle/checklist backs) Newly designed series were produced in 1985 and 1991, but these strayed from the original concept and were not as successful. A new series of stickers was released in 2004, and continued into a sixth set in 2007. These series have been very successful with the return of cartoonist Jay Lynch, plus newcomers Dave Gross, Strephon Taylor and Neil Camera.

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