In the early days, complimentary copies of Interview were often given away to the "in-crowd"--this was the start of the magazine's circulation, which today hovers around 230,000. Toward the end of his life, as Warhol withdrew from everyday oversight of his magazine, a more conventional editorial style was introduced under editor Bob Colacello). However, Warhol continued to act as ambassador for the magazine, distributing issues in the street to passersby and creating ad hoc signing events on the streets of Manhattan.
The magazine (dubbed "The Crystal Ball Of Pop") has managed to stay true to form to this day - 60% features/ 40% glossy advertising - published, since shortly after Warhol's death in 1987, by Brant Publications, Inc. The magazine "relaunched" under Editorial Director Fabien Baron in September 2008, with an iconic cover featuring Kate Moss. Today "Interview" content can be found online on and via monthly apps available on iTunes.