Novelty architecture

Novelty architecture is a type of architecture in which buildings and other structures are given unusual shapes as a novelty, such as advertising, notoriety as a landmark, or simple eccentricity of the owner or architect. Many examples of novelty architecture take the form of buildings that resemble the products sold inside to attract drive-by customers. Others are attractions all by themselves, such as giant animals, fruits, and vegetables, or replicas of famous buildings. And others are merely unusual shapes or made of unusual building materials.

Some hotel casinos on the Las Vegas Strip can be considered novelty architecture, including the pyramid-shaped Luxor Hotel and the New York-New York Hotel & Casino, a building designed to look like the New York City skyline.

Novelty architecture is also used extensively in amusement parks such as Disneyland to fit their playful and sometimes retro theme.